Erin Torbett, Author at Silver Hill Funding

Author: Erin Torbett

3 Commercial Marketing Techniques to Stand Out from the Pack

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Whether you’re attempting to reach referral sources like lawyers and accountants or a niche like non-bank investor groups, you have an unprecedented number of commercial marketing tools you can use to broadcast messages to your target audience. Unfortunately, it’s also easier than ever for your audience to tune you out.

3 Steps to Building Your Brand – Grow Your Small-Balance Commercial Business

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As a small-balance commercial broker, you have an opportunity to grow your business by leveraging your most important asset: yourself!
Developing a strong brand identity isn’t easy in today’s market. You’ll need to differentiate yourself from all other mortgage professionals and stake your claim as someone uniquely qualified to provide small-balance commercial solutions for investors and small-business owners.

Small-Balance Q&A: The Silver Hill Lite Doc Program

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Commercial borrowers have specific needs that must be correctly identified and matched to the right mortgage program. Some of these needs are easier to address than others.

Many borrowers, including different types of self-employed professionals and entrepreneurs, struggle to provide tax returns that accurately reflect their income. Unfortunately, most traditional lenders require this information. If you have a client facing this type of situation, you’ll need to find a different solution to secure the funding they need.
To prove my point, read the two stories below from borrowers with very different needs. Believe it or not, the same program could help each borrower get the funding they need.

Automotive Properties: The Small-Balance Commercial Opportunity

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Borrowers looking for financing options for their automotive properties can sometimes have a hard time finding the right lender to accept their deal. Banks and most commercial lenders are known for declining automotive property applications for various reasons at a high rate.

However, Silver Hill Funding is one small-balance lender that specializes in providing funding for these small-business owners and investors. Below is key information you need to know about automotive properties and working with Silver Hill on these deals.

How to Use Your LinkedIn Summary to Stand Out from the Crowd

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First impressions can easily make or break a relationship. These days, first impressions are more likely to occur online—not during a first hand shake or phone call. Your LinkedIn summary is one of the most essential and useful tools you can utilize to leave a positive digital first impression.

5 Ways to Avoid Transaction Process Pitfalls

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Residential professionals often tell us they would broker commercial loans if they didn’t believe the process to be complex and time-consuming. They know there’s an opportunity for growth with small-balance commercial lending, but they don’t think they have the time or patience needed to actually close deals.

Truth is, brokering small-balance commercial deals can be a fun and rewarding way to diversify your business. If brokers know what to expect and communicate often with their lender, they can avoid many of the delays and frustrations that give the process its current reputation.

Help Your Clients Get the Right Take Out Solution After a Bridge Loan

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One of the most interesting aspects of commercial real estate lending is the fact that every client has a different story and unique needs. Whereas residential brokers operate in a world of “comparables,” commercial brokers often close deals that can’t be compared to anything they’ve done in the past.

Reduced Documentation Programs: A Solution for Borrowers with Tax Return Challenges

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Traditional lenders in today’s market often require borrowers to provide their last two years’ tax returns to be approved for funding or refinancing. However, many times the tax returns may not reveal the current monetary success of a property. And of course if the tax returns don’t prove income to lenders, the borrowers will be denied.

Making Sense of Reduced Documentation Programs: Cash-Out Refinancing

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If you remember our blog post about reduced documentation programs, then you may recall our borrower Danielle. To jog your memory, Danielle purchased an underperforming, 12-unit multifamily property. She spent 6 months completely renovating the building and was able to fill it with tenants again.

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