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How to Create Marketing Personas for Commercial Mortgage Prospects: Part 2

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As a commercial real estate broker and a business owner, you are always meeting and interacting with new customers. A marketing persona is a tool that will allow you to effectively understand and cater to your customer base. Creating a marketing persona will let you break down the needs and wants of your borrowers, thereby helping you improve your products and services. Additionally, marketing personas can show you who to target as a potential borrower, along with the best medium for attracting that customer.

How to Create Marketing Personas for Commercial Mortgage Prospects: Part 1

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Gaining a deep understanding of the business owners or investors who comprise your client base not only helps you better serve them, but it also gives you the insight you need to develop customer profiles that can improve your marketing strategy and generate more leads.

Do’s and Don’ts of the Silver Hill Closing Process

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When your client approaches you with the decision to apply for a small-balance commercial mortgage, they look to you to ensure that their deal closes successfully and in a timely manner. At Silver Hill Funding, we want to help you keep your client happy while catering to your unique needs as a commercial mortgage broker.

The Silver Hill Low Rate Program: What You Need to Know

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The Silver Hill Low Rate Program is our solution for your most credit-worthy commercial real estate investors and business owners. This program makes it possible for you to offer a non-bank solution with rates starting at 6%!

If you have struggled in the past to find alternative solutions for borrowers who fall just outside bank guidelines, this program could help you capture more business generate more revenue each month.

Commercial Mortgage Mailbag: The Cure for Cold Calling

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Commercial mortgage brokers ask us questions all the time. Some questions are geared toward a specific deal. Others are general inquiries about our loan programs. We even receive a large number of marketing-related questions from brokers looking to source more deals.

The answers to these types of questions are helpful not only for the inquiring broker, but also for the small-balance commercial mortgage broker community at large. So starting with this post, we’ll be sharing top Q&As in our Commercial Mortgage Mailbag feature.

Read This First: The Silver Hill Sweet Spot

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Identifying the best lending option for your clients can be a difficult process. We at Silver Hill want to make your life easier. Here’s a quick description of our “sweet spot” – the types of deals you can quickly and easily close with Silver Hill. You can use this post as a quick reference guide as you identify the best fit for your new multifamily and commercial scenarios.

Step-By-Step Rundown of Silver Hill’s Commercial Mortgage Transaction Process

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If you’re thinking about partnering with Silver Hill on your next small-balance commercial mortgage transaction, you’ll want to know what to expect at each stage. Here is a quick rundown of our commercial mortgage transaction process.

How to Help Your Client Create a Bridge Loan Exit Strategy

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Educating prospective borrowers is an integral facet of any commercial mortgage broker’s job. Business owners and investors rely on brokers to provide expertise and identify the challenges and opportunities they may encounter while securing a loan.

But brokers who take on commercial bridge transactions bear additional responsibility when it comes to client education. This is because bridge loans involve several wrinkles that are not typically found in a typical commercial mortgage transaction.

3 Keys to Getting More out of Mortgage Conferences

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Quick question – how many mortgage conferences are you scheduled to attend this year? Chances are you’ve already registered for a number of tradeshows, conferences, and other types of events in 2018. If you take the following steps before you attend a mortgage event, you will feel better about being away from your desk and create more opportunities for successful networking.

Commercial Mortgage Rundown: Bridge Loan Opportunities

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Originators who close small-balance commercial mortgage deals understand the value of diversifying one’s product offerings. Those looking for another wrinkle to add to their business should consider taking on the bridge loan opportunities they see in their territory today.

New to commercial bridge lending? Take a quick look at the borrower motivations that drive commercial bridge loan transactions and examples of common bridge loan scenarios to get up to speed.

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