News - Silver Hill Funding

Commercial Mortgage Mailbag: Ideal Client Gift Ideas and More

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Whether it’s during a webinar presentation or a one-on-one call with a Silver Hill Regional Manager, brokers come to us with all sorts of interesting questions pertaining to the small-balance commercial mortgage industry.

We tend to get some questions more often than others – that’s why we’ve created this Commercial Mortgage Mailbag feature.  Read on to see if we have an answer for your biggest question.

Closed Loan in Texas

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A business owner in Texas wanted to take cash out of their existing mortgage so they could pay off cash advances and complete building improvement projects.
Thanks to Silver Hill Funding’s Bank Statement Program, the borrower was able to get approved for the loan through 12 consecutive months of business bank statements instead of tax return documentation.

Closed Loan in California

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With a varied mix of tenants (including an automotive business) and several commercial month-to-month leases in place, this investor’s retail property was not an ideal fit for traditional lenders.
Fortunately, Silver Hill Funding was able to see past these issues and fund the loan for the investor. Since the deal was funded through Silver Hill’s Lite Doc Investor Program, the borrower was not required to provide tax return documentation.

Closed Loan in Florida

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An investor in Florida wanted to take cash out of their multifamily property but needed to work with a lender that wouldn’t require tax returns during any point in the transaction process.

Thanks to Silver Hill Funding’s Lite Doc Investor Program, the investor was able to secure a reduced documentation solution that made it possible to tap into the equity they had in their multifamily property.

Closed Loan in Illinois

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A business owner in Illinois needed a cash-out refinance to pay off past due taxes and a high-interest 2nd mortgage. Silver Hill Funding provided a solution that allowed the borrower to get the cash-out they needed without having to provide tax returns.

Become a Commercial Mortgage Marketing Maven: 2018 Update

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The #1 question brokers ask us is, “How can I source more commercial deals?”

That’s the question we answer in this 2018 update to Silver Hill’s most-attended webinar ever. Join our mortgage experts as they share new sourcing tactics that are helping brokers grow their commercial business this year.

How to Create Marketing Personas for Commercial Mortgage Prospects: Part 3

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Now that you know how to collect quantitative data from your existing customer database, your next step in creating your marketing persona is to interact with your customers and take a deeper look at their stories. Collecting qualitativedata is all about learning what the numbers can’t tell you. By scheduling quick phone calls or communicating via email, you will have the opportunity to better understand the reason your clients chose to apply for a small-balance commercial mortgage loan. After speaking to multiple clients, you will likely have recognized patterns in the goals, behavior, and actions of your clientele. As an added bonus, you can use this time to improve your existing relationships clients as well!

How to Create Marketing Personas for Commercial Mortgage Prospects: Part 2

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As a commercial real estate broker and a business owner, you are always meeting and interacting with new customers. A marketing persona is a tool that will allow you to effectively understand and cater to your customer base. Creating a marketing persona will let you break down the needs and wants of your borrowers, thereby helping you improve your products and services. Additionally, marketing personas can show you who to target as a potential borrower, along with the best medium for attracting that customer.

The Need for Transaction Speed

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Join Silver Hill Funding’s new webinar for expert tips to help you reduce the transaction length on your small-balance commercial mortgage deals. You’ll also get a first look at Silver Hill’s new Fast Track Program!

How to Create Marketing Personas for Commercial Mortgage Prospects: Part 1

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Gaining a deep understanding of the business owners or investors who comprise your client base not only helps you better serve them, but it also gives you the insight you need to develop customer profiles that can improve your marketing strategy and generate more leads.

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