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How to Rock Your Business with Social Media – Part 2

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We all know first impressions are important in the business world. It’s why we dress up for job interviews and rehearse our presentations before meeting with a new group of potential clients.

The problem is that these days most first impressions occur long before you meet face-to-face. Referral sources and prospective clients in today’s market search your online presence to see if they should make the effort to meet with you. If your profiles are incomplete, uninteresting, or out-of-date, you could lose their business.

How to Rock Your Business with Social Media – Part 1

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Do you ever get those solicitation emails from social media gurus? The ones that invite you to pay big bucks for a course that will teach you how to market your business on every social channel? The problem is that most of these gurus can’t tell a rent roll from a dinner roll. They think seasoning is what you put on steak and a balloon is what you get on your birthday. In other words, they aren’t familiar with the mortgage industry. The thing is, social media platforms like LinkedIn, Facebook, and Twitter provide a real opportunity for brokers to expand their network and grow their business. But you won’t get the most out these channels by adopting generic networking strategies.

Be a Solution Provider

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Stop me if you’ve heard this one before. Your borrower owns a mixed-use building and has a 30-year mortgage with a well-known bank. They consistently made their payments for the past five years, but now they’ve reached the end of the balloon term and it’s time to refinance. This has never been an issue in the past, but now the bank’s lending guidelines have changed and your borrower’s property falls outside their shrinking footprint.

3 Steps to Quickly Match Your Commercial Borrower to the Right Lender

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As you grow your commercial trade, you will want to add several lender types to your “stable” to be able to serve a broad range of scenarios. You will become an expert in their programs and you will be able to match borrowers to the right lenders and programs with amazing speed. Here are three steps to help you quickly find the ideal lender and program every time.

Qualifying Questions for Small-Commercial Properties

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When it comes to small-balance commercial loan opportunities, gathering the right information from borrowers up front helps to qualify the property and loan more quickly. Brokers who use a consistent approach to qualifying small-commercial loan opportunities are often more organized, have a better understanding of project objectives, and as a result are best prepared for placing the transaction with a lender.

Getting Started with Small-Balance Commercial: Part 2

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Ready, set, go! Your plan is in place, you’ve positioned yourself to diversify by offering small-balance commercial loans, and now it is time to source those first few transactions. We suggest starting with who and what you know – making potential loan opportunities easier to find, and getting you off to a good start.

Getting Started with Small-Balance Commercial: Part 1

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You are convinced that small-balance commercial real estate loans present a good opportunity to diversify your business. Now, you might be wondering how to get started. Before you begin sourcing commercial opportunities, it’s wise to spend some time planning and setting yourself up for success. These five steps will help prepare you for growing your business with commercial transactions.

Why Small-Balance Commercial Lending Could be Your Next Big Opportunity

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Opportunity. When it knocks, are you prepared? If you are a mortgage broker seeking an opportunity, here’s a knock worth a listen: small-balance commercial real estate loans.

Fragmented Small Balance Commercial Market Creates Opportunities

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The small-balance commercial mortgage market is so fragmented that one name from the past sees a chance to re-enter the space.

Bringing Back Smart, Small-Balance Commercial Lending

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You heard it here first: Silver Hill is bringing back smart, small-balance commercial mortgage lending. After much planning and preparation, we are excited to launch our revitalized small-balance commercial lending platform for loans from $250,000 to $1 million under a new-but-familiar name: Silver Hill Funding.

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