First impressions can easily make or break a relationship. These days, first impressions are more likely to occur online—not during a first hand shake or phone call. Your LinkedIn summary is one of the most essential and useful tools you can utilize to leave a positive digital first impression.
Do you ever get those solicitation emails from social media gurus? The ones that invite you to pay big bucks for a course that will teach you how to market your business on every social channel? The problem is that most of these gurus can’t tell a rent roll from a dinner roll. They think seasoning is what you put on steak and a balloon is what you get on your birthday. In other words, they aren’t familiar with the mortgage industry. The thing is, social media platforms like LinkedIn, Facebook, and Twitter provide a real opportunity for brokers to expand their network and grow their business. But you won’t get the most out these channels by adopting generic networking strategies.
Ready, set, go! Your plan is in place, you’ve positioned yourself to diversify by offering small-balance commercial loans, and now it is time to source those first few transactions. We suggest starting with who and what you know – making potential loan opportunities easier to find, and getting you off to a good start.
Opportunity. When it knocks, are you prepared? If you are a mortgage broker seeking an opportunity, here’s a knock worth a listen: small-balance commercial real estate loans.