We all know first impressions are important in the business world. It’s why we dress up for job interviews and rehearse our presentations before meeting with a new group of potential clients.
The problem is that these days most first impressions occur long before you meet face-to-face. Referral sources and prospective clients in today’s market search your online presence to see if they should make the effort to meet with you. If your profiles are incomplete, uninteresting, or out-of-date, you could lose their business.