How to Rock Your Business with Social Media – Part 2

We all know first impressions are important in the business world. It’s why we dress up for job interviews and rehearse our presentations before meeting with a new group of potential clients.

The problem is that these days most first impressions occur long before you meet face-to-face. Referral sources and prospective clients in today’s market search your online presence to see if they should make the effort to meet with you. If your profiles are incomplete, uninteresting, or out-of-date, you could lose their business.

How to Rock Your Business with Social Media – Part 1

Do you ever get those solicitation emails from social media gurus? The ones that invite you to pay big bucks for a course that will teach you how to market your business on every social channel? The problem is that most of these gurus can’t tell a rent roll from a dinner roll. They think seasoning is what you put on steak and a balloon is what you get on your birthday. In other words, they aren’t familiar with the mortgage industry. The thing is, social media platforms like LinkedIn, Facebook, and Twitter provide a real opportunity for brokers to expand their network and grow their business. But you won’t get the most out these channels by adopting generic networking strategies.

Be a Solution Provider

Stop me if you’ve heard this one before. Your borrower owns a mixed-use building and has a 30-year mortgage with a well-known bank. They consistently made their payments for the past five years, but now they’ve reached the end of the balloon term and it’s time to refinance. This has never been an issue in the past, but now the bank’s lending guidelines have changed and your borrower’s property falls outside their shrinking footprint.