We’ve noticed an interesting trend in 2019. This year, half of our commercial lending webinar attendees have described themselves as being residential mortgage pros! If you’re considering commercial mortgage lending as a diversification tactic, take a minute to review some of the main differences between residential and commercial loans.

It’s no secret that SBA loans can serve as an incredibly attractive financing option for small businesses that are trying to grow. While these types of loans can carry lower interest rates and offer longer terms for repayment than most other business loans, it’s important to remember that not everyone is eligible for this type of financing.

In our new series, we’ll help you create a winning commercial mortgage content marketing strategy from the ground up – you’ll learn how to find topics, write content your audience wants to read, and optimize your written materials so they rank highly on search engines like Google.

Originators ask us plenty of questions about small-balance commercial loans and business strategies they can implement to close more deals.
We tend to get some questions more often than others – that’s why we’re publishing the 3rd edition of our Commercial Mortgage Mailbag feature. Read on to see if we have an answer for your biggest question.

Any experienced commercial loan originator knows that lender’s typically offer terms of 5 or 7 years for commercial loans. In these cases, the amortization period for the loan is longer than the loan’s actual term – and at the end of the initial term, the borrower would is faced with a balloon payment made up of the balance left on the loan.

Experienced commercial mortgage originators know that the best loan solution for a borrower isn’t the one with the lowest interest rate – it’s the one that meets the greatest number of needs.
Still, rate plays an important role in every commercial loan transaction. Your ability to secure the most affordable solution for your clients is one of the main indicators of your strengths as an originator.

Our goal throughout the year is to share insight and tips to help you optimize your marketing strategies and close more small-balance commercial mortgage deals.
So if you weren’t able to check this space regularly in 2018, now is the time to catch up!

Ask any experienced mortgage originator.

The key to generating more revenue with small-balance commercial mortgages is to develop the ability to analyze a deal and quickly and correctly determine the best lending solution. Qualifying deals isn’t easy. Every commercial real estate deal is unique, and many include property or borrower issues that limit the number of available lender options.

Whether it’s during a webinar presentation or a one-on-one call with a Silver Hill Regional Manager, brokers come to us with all sorts of interesting questions pertaining to the small-balance commercial mortgage industry.

We tend to get some questions more often than others – that’s why we’ve created this Commercial Mortgage Mailbag feature.  Read on to see if we have an answer for your biggest question.

Now that you know how to collect quantitative data from your existing customer database, your next step in creating your marketing persona is to interact with your customers and take a deeper look at their stories. Collecting qualitativedata is all about learning what the numbers can’t tell you. By scheduling quick phone calls or communicating via email, you will have the opportunity to better understand the reason your clients chose to apply for a small-balance commercial mortgage loan. After speaking to multiple clients, you will likely have recognized patterns in the goals, behavior, and actions of your clientele. As an added bonus, you can use this time to improve your existing relationships clients as well!