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How to Create Marketing Personas for Commercial Mortgage Prospects: Part 3

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Now that you know how to collect quantitative data from your existing customer database, your next step in creating your marketing persona is to interact with your customers and take a deeper look at their stories. Collecting qualitativedata is all about learning what the numbers can’t tell you. By scheduling quick phone calls or communicating via email, you will have the opportunity to better understand the reason your clients chose to apply for a small-balance commercial mortgage loan. After speaking to multiple clients, you will likely have recognized patterns in the goals, behavior, and actions of your clientele. As an added bonus, you can use this time to improve your existing relationships clients as well!

How to Create Marketing Personas for Commercial Mortgage Prospects: Part 2

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As a commercial real estate broker and a business owner, you are always meeting and interacting with new customers. A marketing persona is a tool that will allow you to effectively understand and cater to your customer base. Creating a marketing persona will let you break down the needs and wants of your borrowers, thereby helping you improve your products and services. Additionally, marketing personas can show you who to target as a potential borrower, along with the best medium for attracting that customer.

How to Create Marketing Personas for Commercial Mortgage Prospects: Part 1

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Gaining a deep understanding of the business owners or investors who comprise your client base not only helps you better serve them, but it also gives you the insight you need to develop customer profiles that can improve your marketing strategy and generate more leads.

Do’s and Don’ts of the Silver Hill Closing Process

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When your client approaches you with the decision to apply for a small-balance commercial mortgage, they look to you to ensure that their deal closes successfully and in a timely manner. At Silver Hill Funding, we want to help you keep your client happy while catering to your unique needs as a commercial mortgage broker.

The Silver Hill Low Rate Program: What You Need to Know

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The Silver Hill Low Rate Program is our solution for your most credit-worthy commercial real estate investors and business owners. This program makes it possible for you to offer a non-bank solution with rates starting at 6%!

If you have struggled in the past to find alternative solutions for borrowers who fall just outside bank guidelines, this program could help you capture more business generate more revenue each month.

Silver Hill’s Michael Boggiano Reveals Effects of Tax Bill for Commercial Mortgage Brokers on Forbes.com

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Silver Hill Funding Senior Vice President and Forbes Real Estate Councilmember Michael Boggiano has once again shared his commercial mortgage expertise on the Forbes Real Estate website.

Commercial Mortgage Mailbag: The Cure for Cold Calling

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Commercial mortgage brokers ask us questions all the time. Some questions are geared toward a specific deal. Others are general inquiries about our loan programs. We even receive a large number of marketing-related questions from brokers looking to source more deals.

The answers to these types of questions are helpful not only for the inquiring broker, but also for the small-balance commercial mortgage broker community at large. So starting with this post, we’ll be sharing top Q&As in our Commercial Mortgage Mailbag feature.

Read This First: The Silver Hill Sweet Spot

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Identifying the best lending option for your clients can be a difficult process. We at Silver Hill want to make your life easier. Here’s a quick description of our “sweet spot” – the types of deals you can quickly and easily close with Silver Hill. You can use this post as a quick reference guide as you identify the best fit for your new multifamily and commercial scenarios.

Everything You Need to Know to Win Your Silver Hill Vacation Getaway

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Thanks to Silver Hill Funding’s new contest this spring, you have a chance to win a trip for two at Atlantis Paradise Island Resort in the Bahamas! Want to win that vacation getaway for yourself? Here’s what you need to know about our contest.

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