Want to get ahead in this highly competitive small-balance commercial mortgage industry? You’ll need to properly market yourself in order to land new clients, nurture prospects, and enhance your standing within the professional community.

The majority of today’s traditional commercial mortgage lenders will require applicants to provide their tax returns as a basis for their loan’s approval. This is a major pain point for investors and small business owners. It’s also an opportunity to provide real value as a commercial loan solution provider.

It’s simple: commercial mortgage originators looking to succeed in today’s market must communicate well.

Networking with professionals in the field and marketing your services to potential clients are fundamental elements of mortgage marketing. In short, better communication means better business.

When advising clients on loan options, there are many considerations commercial mortgage brokers need to keep in mind. Finding your client the best possible solution means taking into account their unique situation and evaluating their needs, wants, goals, and restrictions.

Your commercial mortgage clients are faced with a dizzying choice of loans and products when it comes to financing — while they may be familiar with the names and possibly even some of the terms for each of the products, they still often don’t understand the differences between loans and which would be best for their unique needs.

We’ve noticed an interesting trend in 2019. This year, half of our commercial lending webinar attendees have described themselves as being residential mortgage pros! If you’re considering commercial mortgage lending as a diversification tactic, take a minute to review some of the main differences between residential and commercial loans.

It’s no secret that SBA loans can serve as an incredibly attractive financing option for small businesses that are trying to grow. While these types of loans can carry lower interest rates and offer longer terms for repayment than most other business loans, it’s important to remember that not everyone is eligible for this type of financing.

In our new series, we’ll help you create a winning commercial mortgage content marketing strategy from the ground up – you’ll learn how to find topics, write content your audience wants to read, and optimize your written materials so they rank highly on search engines like Google.

Originators ask us plenty of questions about small-balance commercial loans and business strategies they can implement to close more deals.
We tend to get some questions more often than others – that’s why we’re publishing the 3rd edition of our Commercial Mortgage Mailbag feature. Read on to see if we have an answer for your biggest question.

Any experienced commercial loan originator knows that lender’s typically offer terms of 5 or 7 years for commercial loans. In these cases, the amortization period for the loan is longer than the loan’s actual term – and at the end of the initial term, the borrower would is faced with a balloon payment made up of the balance left on the loan.