SHF Q&A: Top 5 Small-Balance Commercial Mortgage Questions Answered

Good news: the small-balance commercial mortgage industry is finally returning to normal. Better news: because of this encouraging trend, brokers now have more opportunities to grow their commercial business. But like millennials and avocado toast, whose fates are inevitably entwined, the trick is knowing which lender to partner with to really boost your business. Some scenarios are fit for traditional banks.

7 Top Small-Balance Commercial Marketing Channels

Have you ever heard a marketing expert talk about the importance of “getting your name out there?” In the commercial mortgage industry, effectively broadcasting your ability to close commercial loans can only be accomplished through the adoption of a multi-pronged marketing strategy.

Focusing your efforts on the following 7 channels can help you increase small-balance commercial production by connecting you with potential clients and new referral sources.