Find Value and Success in Small-Balance Commercial Lending

The great Albert Einstein once said, “Try not to become a man of success, but rather try to become a man of value.” While Einstein in his brilliance may be right that value can be greater than success, many have found success by having more value to offer than competitors.

With the current level of uncertainty regarding interest rates and the housing market in general, it’s best that mortgage originators begin to look for other strategies to ensure success for the rest of the year.

7 Top Small-Balance Commercial Marketing Channels

Have you ever heard a marketing expert talk about the importance of “getting your name out there?” In the commercial mortgage industry, effectively broadcasting your ability to close commercial loans can only be accomplished through the adoption of a multi-pronged marketing strategy.

Focusing your efforts on the following 7 channels can help you increase small-balance commercial production by connecting you with potential clients and new referral sources.