Small-Balance Commercial Blog - Silver Hill Funding

3 Simple Steps to Increasing Engagement on Twitter

Twitter is designed for conversation – between friends, colleagues, and even organizations. So why then are so many of them struggling to engage with others and grow their presence on the platform? The problem is that many users in the mortgage industry see Twitter as a place to post their promotions, press releases, and general product updates.

3 New Facebook Marketing Tactics for Mortgage Originators

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Are you actively using Facebook to market your commercial mortgage origination business? Or do you focus your social media marketing efforts on LinkedIn and simply share blog posts and post relevant news articles to your basic Facebook business page?






The Silver Hill Stated Owner-Occupied Program: What You Need to Know

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This new small-balance commercial mortgage program gives you the opportunity to close more owner-occupied deals. You’ll also be able to provide your clients with business-friendly options they can’t get from a bank or an alternative lender. Here’s what you need to know.






5 LinkedIn Profile Hacks to Boost Your Networking Power Right Now

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If you’re actively marketing your mortgage origination business online, chances are you have a LinkedIn account. But are you maximizing your profile’s potential?






3 Ways to Overcome Objections with Commercial Appraisal Fees

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In order to keep your client happy and the transaction on track, it’s crucial for you to manage expectations and overcome objections that may arise regarding the commercial mortgage appraisal fee. Use these 3 lines of reasoning to educate your client and sidestep any potential hurdles down the road.






Find Value and Success in Small-Balance Commercial Lending

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The great Albert Einstein once said, “Try not to become a man of success, but rather try to become a man of value.” While Einstein in his brilliance may be right that value can be greater than success, many have found success by having more value to offer than competitors.

With the current level of uncertainty regarding interest rates and the housing market in general, it’s best that mortgage originators begin to look for other strategies to ensure success for the rest of the year.






Answering 3 Burning Commercial Mortgage Questions from Residential Brokers

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Silver Hill Funding runs monthly webinars on small-balance commercial mortgage topics, and over time we’ve received tons of questions from residential originators looking to break into commercial lending. Some of these questions involve specific loan scenarios or program details, but we’ve noticed that 7 questions seem to pop up over and over again.






Commercial Lender or Broker?

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It can be difficult enough to choose the best lending solution from the traditional banks, agencies, hard money options, and other marketplace and non-bank alternatives that exist in the small-balance commercial mortgage marketplace. But the choice becomes even harder when you consider that some of the lenders you may be considering are not actually lenders at all.






The Secret to Creating Repeat Commercial Mortgage Business

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Is your commitment to quick closings keeping you from creating lifelong client relationships? In today’s competitive mortgage industry, many originators adopt a purely transactional mindset when marketing their services. But taking the time to educate your clients and provide solutions that truly meet their needs can give you the ultimate edge over your competition – while they’re focusing only on transactions, you can nurture relationships and build the trust that keeps clients coming back for every refinance.






5 Key Factors that Make Small-Balance Loans Achievable

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When you add small-balance commercial mortgages to your product offering, you create more opportunities to close deals and grow your business. Partnering with an alternative lender expands on these opportunities by giving you the ability to provide solutions for un-bankable small-business owners and investors.






3 Crucial Questions to Ask Yourself in a Rising Interest Rate Environment

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“The party is over.” It’s a sentiment lenders across the nation are hearing from brokers who have experienced recent success within the residential refi market. Average interest rates for 30-year, fixed rate mortgages have steadily increased since the presidential election, which have in turn caused home refinances to decline at an alarming pace. The Mortgage Bankers Association believes this trend will continue – they estimate that the number of home refinances will fall by 46% in 2017.






Silver Hill Funding Expands Loan Limit for Small-Balance Commercial Mortgages

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We have expanded our loan limit to $2 million on commercial properties! This expansion will help mortgage brokers serve a wider range of small-balance commercial clients.






How to Quickly Close Commercial Loans

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Many small-business owners and investors looking for a small-balance commercial mortgage are under significant time restraints – they need to act fast to secure a purchase or take out their short-term loan before the balloon payment comes due. Unfortunately, borrowers who partner with traditional banks can wait as long as 60-90 days while their transaction passes through loan committees and other forms of commercial lending red tape.






3 Commercial Marketing Techniques to Stand Out from the Pack

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Whether you’re attempting to reach referral sources like lawyers and accountants or a niche like non-bank investor groups, you have an unprecedented number of commercial marketing tools you can use to broadcast messages to your target audience. Unfortunately, it’s also easier than ever for your audience to tune you out.






The Silver Hill Owner-Occupied Bank Statement Program

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Does this situation sound familiar?

Jeff owns a self-storage business and is looking to refinance the mortgage on his property. Even though he now runs a successful business, a prior bankruptcy 5 years ago and a few months of lower revenue have limited his options for refinancing. Now Jeff is worried that one event from his past will keep him from ever getting the loan he needs for his business.






3 Steps to Building Your Brand – Grow Your Small-Balance Commercial Business

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As a small-balance commercial broker, you have an opportunity to grow your business by leveraging your most important asset: yourself!
Developing a strong brand identity isn’t easy in today’s market. You’ll need to differentiate yourself from all other mortgage professionals and stake your claim as someone uniquely qualified to provide small-balance commercial solutions for investors and small-business owners.






Finding the Smart Solution for Small-Balance Commercial Mortgages

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Thousands of business owners and investors across the country have a pressing need for a small-balance commercial mortgage. If your client requires a mortgage to either purchase or refinance their commercial property, it’s your job to find a lender that can provide the best solution in the shortest timeframe.

Silver Hill Funding is a small-balance commercial mortgage lender offering financing from $250,000 to $1,000,000 on commercial real estate including multifamily, mixed-use, office, retail, light industrial, self-storage, automotive, mobile home parks and warehouse property types.






Small-Balance Q&A: The Silver Hill Lite Doc Program

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Commercial borrowers have specific needs that must be correctly identified and matched to the right mortgage program. Some of these needs are easier to address than others.

Many borrowers, including different types of self-employed professionals and entrepreneurs, struggle to provide tax returns that accurately reflect their income. Unfortunately, most traditional lenders require this information. If you have a client facing this type of situation, you’ll need to find a different solution to secure the funding they need.
To prove my point, read the two stories below from borrowers with very different needs. Believe it or not, the same program could help each borrower get the funding they need.






7 Top Small-Balance Commercial Marketing Channels

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Have you ever heard a marketing expert talk about the importance of “getting your name out there?” In the commercial mortgage industry, effectively broadcasting your ability to close commercial loans can only be accomplished through the adoption of a multi-pronged marketing strategy.

Focusing your efforts on the following 7 channels can help you increase small-balance commercial production by connecting you with potential clients and new referral sources.






Factors Affecting Commercial Loan Rates

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As a commercial broker, you realize it is not all about the rate. Your clients may think it is, and of course they want the best rate possible, but it’s important to keep the focus on the best solution for their particular scenario, not the lowest rate. By understanding the factors that affect rate, you can help clients understand the trade-offs and set expectations to keep the emphasis on the most valuable solution versus rate alone.






Automotive Properties: The Small-Balance Commercial Opportunity

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Borrowers looking for financing options for their automotive properties can sometimes have a hard time finding the right lender to accept their deal. Banks and most commercial lenders are known for declining automotive property applications for various reasons at a high rate.

However, Silver Hill Funding is one small-balance lender that specializes in providing funding for these small-business owners and investors. Below is key information you need to know about automotive properties and working with Silver Hill on these deals.






How to Use Your LinkedIn Summary to Stand Out from the Crowd

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First impressions can easily make or break a relationship. These days, first impressions are more likely to occur online—not during a first hand shake or phone call. Your LinkedIn summary is one of the most essential and useful tools you can utilize to leave a positive digital first impression.






3 Steps to Delivering Complete Loan Submissions

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A lender expects that a broker has a complete picture of a transaction before submitting a small-balance commercial financing request. A well-organized and documented package will most always expedite a response from the lender.






5 Ways to Avoid Transaction Process Pitfalls

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Residential professionals often tell us they would broker commercial loans if they didn’t believe the process to be complex and time-consuming. They know there’s an opportunity for growth with small-balance commercial lending, but they don’t think they have the time or patience needed to actually close deals.

Truth is, brokering small-balance commercial deals can be a fun and rewarding way to diversify your business. If brokers know what to expect and communicate often with their lender, they can avoid many of the delays and frustrations that give the process its current reputation.






Help Your Clients Get the Right Take Out Solution After a Bridge Loan

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One of the most interesting aspects of commercial real estate lending is the fact that every client has a different story and unique needs. Whereas residential brokers operate in a world of “comparables,” commercial brokers often close deals that can’t be compared to anything they’ve done in the past.






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